Badger Rebrand & Packaging System
Created a custom logo, wordmark, & font (Badger Apothecaria) inspired by the founder’s original sketch. Redesigned over 50 products across sun care, baby & mom care, lip care, the outdoor space, and the gift space. Commissioned new wildlife art (coastal birds, reef fish, etc.) to reflect the brand’s commitment to environmental conservation, and each product was tied to a natural story. Guided web design, annual catalogs, in-store displays, and custom merch. The rebrand and new packaging led retailers like Target, REI, and Whole Foods to increase store counts and expand into new category offerings. Revenue rose significantly in the months after launch (including an increase in international sales), and an Amazon store was launched that eventually grew to account for a large portion of sales.
See more here and at badger.com
HealthyBaby Rebrand & Packaging System
Rebranded HealthyBaby, developing a scalable identity system and web design experience designed to support expansion into new products and categories. I led packaging work across diapers, wipes, prenatal supplements, and skincare. The new visual language strengthened shelf presence, increased Target distribution, and drove growth across channels.
Jeng Branding and Packaging System
Custom branding and packaging for this fast growing alcohol-free cocktail brand. Since launch, the brand has grown from a regional startup into a nationally distributed beverage with eight varieties.
The Star That Wanted to Ski - Children’s Book
A board-backed children’s book about a star with a dream. Released in 2020 via dinofeed.
dinofeed
An independent apparel brand established in 2019. Makes small-batch t-shirts, accessories, and printed goods made with local partners. Also publishes books, like The Star That Wanted to Ski (2020).
Postcards
Physical postcards, with the most recent batch in 2020. Available for purchase at
What Does the Rapper Say
A toy created with 3 friends. Made with a Raspberry Pi and some stickers. Created in 2018.
Barnyard Brawl
A board game where there are no winners, only one loser. Made for 4 players, ages 15+. Takes 15 minutes to play. Released in 2018.