Badger Rebrand & Packaging System

Created a custom logo, wordmark, & font (Badger Apothecaria) inspired by the founder’s original sketch. Redesigned over 50 SKUs across sun care, baby & mom care, lip care, the outdoor space, and the gift space. Commissioned new wildlife art (coastal birds, reef fish, etc.) to reflect the brand’s commitment to environmental conservation, and each product was tied to a natural story. Guided web design, annual catalogs, in-store displays, and custom merch. The rebrand and new packaging led retailers like Target, REI, and Whole Foods to increase store counts and expand into new category offerings. Revenue rose significantly in the months after launch (including an increase in international sales), and an Amazon store was launched that eventually grew to account for a large portion of sales. See more here and at badger.com

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HealthyBaby Rebrand & Packaging System

Led a comprehensive rebrand for HealthyBaby, creating a scalable identity system and web design experience designed to support expansion across new products and categories. Developed packaging across diapers, diaper pants, wipes, prenatal supplements, and skincare. The unified visual language strengthened shelf presence, increased Target distribution, and drove growth across DTC and Amazon channels. See more at healthybaby.com

Jeng Branding and Packaging System

Created a custom logo and packaging for this fast growing alcohol-free cocktail brand. See more at sipjeng.com

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The Star That Wanted to Ski™

A children’s book about a star with a dream. Released in 2020 via dinofeed. Available for purchase.

dinofeed

An independent apparel brand established in 2019. Makes small-batch t-shirts, accessories, and printed goods made with local partners. Also publishes books, including The Star That Wanted to Ski (2020). See more at dinofeed.com