100% recycled toilet paper.

Which means, that every time we use it, we destroy waste.

We see you there, on the toilet.

Let's all feel good as we help the environment.

OOH Paper Counter 7th Gen.jpg

When you're in the stall, you need something to do.

We all have phones that can scan Snapcodes.

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You should feel proud. You're destroying waste.

Check-in on Facebook to express your pride and for a chance to win a year of free 100% recycled toilet paper.

Or put on a sticker from the pack that comes with a roll.

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When you're not thinking about saving the environment, you may be listening to music.

Sometimes, there are ads.

Collaborators: Sam Dworkin (CW), Martin Madriaga (ST)